I'm writing about keywords, with keywords, for more keywords :-) Keywords are the key to writing & earning a hit from a visitor ! That one hit makes me write about keywords. Let's start putting it in easier language. Keywords are the words which we try to search things with - not just on internet, but anywhere.
How do we understand keywords ? Let's say we want some footwear for tennis - how'd we like to search / ask in stores ? "Do you carry shoes ?", "Do you have tennis shoes ?", "Are these for tennis ?" , "What kind of sports this footwear can be worn for ?" ..... . Do we notice some words repeat in common questions about the thing we are trying to search ? Shoes, tennis, footwear, sports <-- these are the keywords ! And that's what we do when we search on Amazon, or e-Bay right ? Type shoes - you'll get 999999 results ; type "sports shoes" - we'd get 9999 results ; type "tennis shoes" - we will get 99 results ; type "tennis shoes newyork" - we will get 9 results ;
What's that makes a keyword or a combination of them special ? The specificity of keywords narrows down our search & makes lives easier. If we went to ask for shoes in a auto care center, would we get them ? Well, some worn out ones ;-) It's a good way to first start on a broader range - like a mall (for internet search, say "shoes"), then drill down to sports shops ("sports shoes"), then keep narrowing ...
Why are the keywords important ? If a seller could guess common / obvious terms for the items he sells, he could use it in his banners, advertisements in news paper, TV, radio and any other means of publicity. This way, whenever some searches for that stuff, he / she would remember that special stuff more strongly than others. Half of the sale is complete right here !
Do you have any ideas about keywords ? Well , share it with the world !
